Coronavirus live news: global cases near 16m; Covid-19 ad blitz in Victoria, Australia
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- Victoria launches Covid-19 ad blitz
- Global cases near 16m
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Here is one of the coronavirus ads launched in the Australian state of Victoria:
"It was like drowning" – one of Victoria's new coronavirus ads: pic.twitter.com/R1zmOYWA2r
Some of Australia’s most successful - and memorable - public health campaigns have been graphic in nature, such as for warning of the harms of tobacco smoking, or the importance of seatbelts.
The Victorian government has decided to take this approach for advertising around Covid-19, and it follows warnings from the premier, Daniel Andrews, over the past fortnight that if people do the right thing and stay at home they are putting themselves, their loved ones and those around them at risk. Andrews has repeatedly been reminding the public that this is not an ‘old person’s disease.
The ads have been rolled out across radio, television and social media and features Covid-19 survivors who describe having the virus as being “like drowning”. “I had coughing fits that went for one to two minutes. I was put in an induced coma, the doctors thought that I was going to die,” a man in his middle age says in one of the videos.
“It is very real.”
Victoria recorded 357 new coronavirus cases and five five more deaths on Saturday. It recorded its highest death toll on Friday, with seven deaths. The state continues to grapple with cases of the virus as other Australian jurisdictions have reported days in a row of no new cases.
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